Each press release was created with Prowly’s Press Release Creator – a handy drag & drop tool for creating visual press releases that you can share with a simple link. Including the following elements should give you a good outline of how to write a press release for an event, while generating a buzz that will tell your reader that yours is not an event to be missed! 3. Want to share a company announcement with your peers? 2. First of all, if you’re reading this because you don’t know how to write press releases, don’t feel special. View more, 6. Keep the text simple and stick to the critical elements of the information. 4. However, for the best results, we recommending reading this whole guide. It may be a good idea to write this section last, after you have written the rest of the press release. You need to grab your reader within the first few words. If that’s how you feel then you should go with paid advertising. These events offer media contacts exclusive, in-person access to the news, product, or experience you’re unveiling before it becomes available to the public. Whether you're teaming up with several sponsors to help the less fortunate, or holding a press conference to announce a product release, there are certain steps you should follow to organize a successful media event. We do also share that information with third parties for analytics. Use HTML. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? Apple to Hold Subscription-Focused Media Event March 25, No AirPods or iPad Mini Announcement Expected. Journalist C: If the event is really a new thing, something non-standard, it makes sense to cover everything from A to Z, starting with the things your reader will find the most interesting. Headline. Journalist C: Attachments are incredibly important. Hubspot also has a good blog on the matter and even offers a recommended. There’s still lots of work to do. This is the company name, telephone number, address (if you wish, it is not necessary in a press release), the company's website address, the name of the key person to contact about the release, and an email address. is included and highlighted. When I read that “the market is growing” or “the future is bright” I begin to lose my will to live. How much is too little? Should you send out a traditional press release, or would an online-only press release suffice? Before we write a press release about an event and then send it to anyone, we should first answer a couple of questions: 1. Important: Announcing our biggest updates ever to iOS, iPadOS, watchOS — … Introducing Apple Watch Series 6, Apple Watch SE, Apple Fitness+, the new iPad Air and iPad, and Apple One — the all-new Apple services bundle. Listen to this article: #1: Use Facebook Ads to Remarket to … It’s the same story with calls wanting to know if we got the press release. Change profile pictures, create hashtags, sell tickets directly through Facebook, and do everything you can to make a splash that will catch the attention of your audience. Consumer Trends in 2021: What's Actually Changing? 6. This keynote was streamed live on October 16, 2014. Two to three weeks in advance is a good timeline. When you type “event press release example” into Google, it spits out 730,000,000 results, including endless templates, examples, and samples. Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event. How much information is enough? Sometimes we get a poorly written press release, but later the PR dept. If you want your event to shine and be well-attended by your target audience, you want to create a buzz by sending out a press release. A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your event. I just wanted to know if you got it. What is the most important thing in my press release and will the newsroom find a reason to publish my news? By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. Journalist A: Investments, construction, architecture, and real estate 2. It is related to a press release , is supposed to be much shorter (one page), yet it is a great tool in getting media attention for your organization’s events. Finally, the press release should include contact information. Wanting to write something new, I decided to enlist some friendly journalists in the process. Please feel free to suggest points of discussion and questions, in the application form. Learn more. The reader feels they are getting more value by attending than staying away. Think broadcast-style vs. print and you’re much of the way there. The free newsletter covering the top industry headlines, But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? At that event, the Government proclaimed that it would lead by example on accessibility. Tell an interesting story with your press release. Use a "hook." Use a professional tone without jargon in your writing. Leave them with questions about the company, and they'll go to the website. If you're writing an online press release for an event, know that Google will index 60 characters and Yahoo, 120 characters. Make your PR a cut above the rest. But to truly sum up this article, I would like to share a piece of advice given to me by my first PR boss when I was starting out – “The key to success is to know and like the media. I just get the title, the lead and a link where I can find the whole text with pictures and graphics. Working in the event department of a fashion magazine, I am not very likely to use your press release about a chicken beauty pageant or the grand opening of new ceramic tile production line. Sent too early, people won't remember it; sent too late, they may already be committed to something else. Use the first paragraph to elaborate on the details of the event. It is used to send information about your event to members of the media which will help create interest in your event so people will be enticed to attend. Use bullet points or long lists. Vibrant verbs create interesting and fresh copy and draw the reader in. Please feel free to suggest points of discussion and questions, in the application form. Journalist B: You’re doing it wrong if you’re using a million descriptions like “an amazing, one of a kind event that will forever be remembered.” The journalist then, not only has a difficult time grasping the most important info about the when and where but also may be discouraged from looking hard to find it. Whatever your next company announcement may be, relying on a template press release is a strategy of the past. How much is too little? The most successful social media event announcements typically involve a concerted effort across social media platforms. You can follow these sample letter to media representatives and media organizations to invite them for media coverage of an event, festival, program, sports, exhibition and conference, press conference etc.] FIND MEDIA CONTACTS INTERESTED IN YOUR EVENT, press release template for announcing an event, Multiple networking events press release example, Music festival event press release example, 1st day of the Pol’and’Rock Music Festival, 3 New Product Press Release Examples & Template to Get Your Product Launch Seen, 13 Free Press Release Templates & Examples for Any Occasion (in Microsoft Word & .pdf Format), How to Write a Press Release? Use active voice. The best time to announce an event on social media is generally in the morning around 11AM (in your event’s timezone), so that it will be up and visible when most people check their Facebook at lunch. Whether you’re using a press release template or creating your own, make sure it has the following: If we would like to host a journalist at our event, besides the press release, we should also send them an invitation clearly stating the date, time, venue and the reason for the event. Below are some of the things pointed out by the people to whom we send our event press releases and invitations. Next, write a summary of one to four sentences. Tagging the post with your event’s hashtag and @-mentioning the speaker may help this content spread virally as well — both with event attendees and with any folks watching from home. Identify a point person where readers can direct their inquiries. Journalist D: Calling may not always be bad. These techniques lessen the credibility of your event. Are you wondering how to use social media to promote those events? That is sending the same do so releases is typically frowned upon and is generally like! 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